Atlanta Tech Village

October 3, 2018

Driving conversions with data and science

Conversion Data Pop-up is a one day conference for sales and marketing executives, analysts, data scientists and developers working with/on marketing teams.  A day of deep conversation around AI, Machine Learning (ML), and Deep Learning (DL) and how these technologies help sales and marketing leaders improve their key indicators. Driving conversions with data and science.

We explore the use cases that lead to B2B sales success, such as: chatbots, programmatic buying of Adwords, market segmentation, marketing automation and many others.

Your sales are only as good as your data. Learn how to gain the advantage with clever AI, ML marketing tools and applications.

How can data help your team identify and cultivate the highest quality leads?

Conversion Data Pop-up will gather the B2B sales and marketing industry experts in Atlanta and beyond to explore some of the most common use cases.

Driving top sellers to a better bottom line with data and science.


  • Sales Executives (VP of Sales, VP of Growth)
  • Marketing Executives (VP Marketing, CMO, Director of Marketing)
  • Analysts
  • Data Scientists and Developers working with/on marketing teams


Chris Benson

Chris Benson

Head of Machine / Deep Machine

Greg Werner

Greg Werner

CEO and Co-founder

Cup of Data
Panagiotis Adamopoulos

Panagiotis Adamopoulos

Assistant Professor at Goizueta Business School

Emory University
Lindsey Nelson

Lindsey Nelson

Senior Sales Productivity Expert & Consultant

ReFocus Analytics
Eugen Gassmann

Eugen Gassmann

VP Sales and Marketing


Catie Ivey Coutinho

Catie Ivey Coutinho

Director of Sales

Gregg Freishtat

Gregg Freishtat


Ryan Davis

Ryan Davis

VP Marketing Sales


Andre Yee

Andre Yee


Zontee Hou

Zontee Hou

Founder & President

Media Volery
TJ Bramblett

TJ Bramblett

Founder and CEO

Kevin Matsushita

Kevin Matsushita

Director Global Alliances and Account Management

InsideView Technologies
Keith Fletcher

Keith Fletcher


Joshua Frank

Joshua Frank

Founder & Head of Optimization

Test Triggers
Erica Pearson

Erica Pearson

Marketing and Sales Data Analyst



8:00am - Registration

8:55am - Introduction

Greg Werner – CEO, Cup Of Data

9:00am - 3 Smart Ingredients to Award Winning ABM Campaigns

Andre Yee – CEO, Triblio

9:30am - Using Technology to Drive Connections and Results

Catie Ivey Coutinho – Director of Sales, Marketo

10:00am - Revolutionizing Decision Making with Analytics

Natalie Kortum – Data Science Leader, Quadratic at The Richards Group

10:30am - Coffee Break

11:00am - KEYNOTE: AI Strategy: Revolutionizing Customer Experience and Engagement

Chris Benson – Head of Machine / Deep Machine, HoneyWell

11:40am - Adding “Why” to Your Data: Visitor Research at Scale

Josh Frank – Founder & Head of Optimization, Test Triggers

12:10pm - Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms

Panagiotis Adamopoulos (Panos) – Assistant Professor at Emory University, Emory – Goizueta Business School

12:40pm - Actionable Analytics: Optimize Your Content Marketing for Conversion

Zontee Hou – Founder & President, Media Volery

1:10pm - Lunch Break

2:10pm - PANEL: Driving Conversions with Data and Science

Kevin Matsushita – Director Global Alliances and Account Management, InsideView Technologies, Inc.
Erica Pearson – Marketing and Sales Data Analyst, MessageGears
John Donlon – Senior Research Director, SiriusDecisions
Ryan Davis – VP Marketing Sales, RentPath

2:55pm - B2B Behaviorial Data to Drive Your Demand Generation

Rebecca Croucher – VP Sales, Marketing and Data Science Solutions, Bombora

3:25pm - Coffee Break

3:55pm - Revolutionizing your Sales Results with Data, AI and Process Automation

Lindsey Nelson – Senior Sales Productivity Expert & Consultant, ReFocus Analytics

4:35pm - “The Conjoined Triangles of Success”- When a Piece of Fiction Becomes Your Very Own Nightmare

Eugen Gassmann – VP Sales and Marketing, PantaConsult

5:05pm - AI in Advertising

TJ Bramlett – CEO and Founder, MarkUp

5:35pm - Never Underestimate The Power of a Powerful Message

Keith Fletcher – President, FLETCH

6:05pm - Networking Reception


Early Bird


All Workshops and Sessions

Regular Seating

Food Included

Opening Reception

Cup of Data offers sales leaders and marketers artificial intelligence (AI) services to turbocharge growth at SaaS B2B companies with sales qualified leads powered by machine and deep learning.


Atlanta Tech Village, 3423 Piedmont Rd NE, 

Atlanta, GA 30305

Click here for more info on directions and parking


Wednesday, October 3, 2018

10:00 AM – 6:30 PM EDT